The goal for a company using IMC is very basic. Take a variety of ways to "talk" to the public and combine them to create an impact on people. IMC is becoming a popular concept for business people all over the world. IMC forces management to think about every way the customer comes in contact with the company. If a company has a new product or event they wish to promote, and chooses only to produce commercials about it, will loose out on customers
The goal for a company using IMC is very basic. Take a variety of ways to "talk" to the public and combine them to create an impact on people. IMC is becoming a popular concept for business people all over the world. IMC forces management to think about every way the customer comes in contact with the company. If a company has a new product or event they wish to promote, and chooses only to produce commercials about it, will loose out on customers
The goal for a company using IMC is very basic. Take a variety of ways to "talk" to the public and combine them to create an impact on people. IMC is becoming a popular concept for business people all over the world. IMC forces management to think about every way the customer comes in contact with the company. If a company has a new product or event they wish to promote, and chooses only to produce commercials about it, will loose out on customers
The goal for a company using IMC is very basic. Take a variety of ways to "talk" to the public and combine them to create an impact on people. IMC is becoming a popular concept for business people all over the world. IMC forces management to think about every way the customer comes in contact with the company. If a company has a new product or event they wish to promote, and chooses only to produce commercials about it, will loose out on customers
The goal for a company using IMC is very basic. Take a variety of ways to "talk" to the public and comb…